Is there a Bitcoin Store in Santa Cruz or Gilroy?

Not yet. The nearest staffed counter is The Bitcoin Store San Jose at 28 N Almaden Ave Suite 50 in downtown San Jose — about 45 minutes from Santa Cruz over CA-17, 50-60 minutes from Watsonville, 35-40 from Gilroy and 25-30 from Morgan Hill up US-101. Walk-ins are welcome Monday through Friday, 11 am to 7 pm.

What makes the drive better than a kiosk in a Santa Cruz smoke shop?

Kiosks commonly price 8-20% or more above the market rate and are limited to $1,000 per day under California's AB 39. At the staffed counter the market rate is quoted and locked before you pay, cash trades run to $50,000 per day, and the receipt comes from a FinCEN-registered business.

Can I get help in Spanish?

Yes — the San Jose counter can walk you through a first purchase or wallet setup in English or Spanish.

What do I need for a first visit?

A valid government-issued photo ID, and cash if you are buying. No wallet yet? The team sets one up with you at the counter for free, and hardware wallets are in stock.

Locations · Serving Santa Cruz County & South Santa Clara County

Bitcoin Over the Hill: Santa Cruz, Watsonville, Gilroy & Morgan Hill

Between the coast and the garlic capital there are kiosks in gas stations, smoke shops and mini-marts — and not one staffed counter. The nearest one is ours, in downtown San Jose: one drive over CA-17 or up US-101, with the rate locked before you pay.

Over CA-17 from the coast

From Pacific Avenue, Capitola or Aptos, it is one run over the hill — about 45 minutes from downtown Santa Cruz to our counter at 28 N Almaden Ave Suite 50. Watsonville and the Pajaro Valley come in the back way, CA-152 to US-101 North, in 50 to 60 minutes. Beach-town kiosks are convenient right up until you read the printed rate; the counter shows you the live market quote, locks it when you approve, and hands you a receipt from a FinCEN-registered business.

Up US-101 from South County

Morgan Hill is under half an hour up US-101; Gilroy is 35 to 40 minutes, and plenty of Gilroy customers fold the trip into a South Bay errand day. Before feeding cash into a machine near the outlets, compare its printed markup against a locked counter rate — on anything over a few hundred dollars, the drive wins. Buying size? The bank wire & OTC desk handles up to $100,000+ by appointment with same-day settlement.

Make the trip once, do it right

Because it is a real drive from the coast, most Santa Cruz and Watsonville customers do everything in one visit:

BringPhoto ID + cash if buying

First walletSet up free at the counter

Cold storageHardware wallets in stock

SellingSame-day cash, to $50k/day

Buy or sell BTC, ETH, SOL, XRP, DOGE and other majors in the same visit, in English or Spanish. Walk-ins need no appointment — the counter is open Monday through Friday, 11 am to 7 pm.

Click the pin for details & booking

Questions from the coast and South County

Is there a Bitcoin Store in Santa Cruz, Watsonville, Gilroy or Morgan Hill?

Not yet. Your counter is the San Jose store: about 45 minutes from Santa Cruz via CA-17, 50–60 from Watsonville via CA-152, 35–40 from Gilroy and 25–30 from Morgan Hill via US-101.

Why not use the kiosk in town?

Kiosks commonly run 8–20%+ over market and are capped at $1,000 a day under AB 39. The counter locks the real rate before you pay and trades to $50,000 in cash per day. Full comparison: ATM vs. store.

Can I sell for cash on the same trip?

Yes — selling settles in same-day cash at a locked rate, up to $50,000 per day. Details on selling Bitcoin for cash.

Habla español el personal?

Sí — the counter team can handle your trade and wallet setup in English or Spanish.

Plan your visit

One drive. A locked rate. Done.

Walk-ins welcome at the San Jose store, Mon–Fri 11 am – 7 pm. The rate we quote is the rate you pay.

Book Appointment → Get Directions